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Career Cluster
Marketing
- Do you like to shop?
- Can you see yourself as a salesperson?
- Would you like to run your own business?
- Would you enjoy creating advertisements or public relations campaigns?
- Are you detail oriented?
- Are you friendly and outgoing?
- Are you convincing?
If you answered yes to some of these questions, you might enjoy a career in the marketing career cluster. In this career cluster, you could have one of these jobs:
- marketing manager
- distribution manager
- public relations specialist
- retail buyer
- food products salesperson
- small business owner
- sales supervisor
Cluster Definition
Jobs in the marketing cluster involve helping organizations develop, market, and sell products and services effectively. Marketing tasks vary and can include running a business, market forecasting, displaying retail merchandise, and creating an advertising campaign.
Career Pathways in Marketing
A career pathway is an area of concentration within a career cluster. Each pathway contains a group of careers requiring similar academic and technical skills as well as similar industry certifications or postsecondary education. The marketing cluster has five pathways:
Marketing Communications
Workers in this pathway help their firms market and sell products and services more effectively. Jobs include:
- marketing assistant
- advertising manager
- creative director
- market researcher
- product developer
- promotions manager
Marketing Management
This pathway involves careers that form policies and run businesses, corporations, nonprofits, and other organizations. Jobs include:
- entrepreneur
- small business owner
- franchisee
- distributor
- shipping/receiving manager
- inventory clerk
Marketing Research
This pathway includes careers involved with understanding consumers and analyzing products and competitors. Jobs include:
- brand manager
- product planner
- market research associate
- director of market development
Merchandising
This pathway includes careers related to getting products to consumers. Jobs include:
- merchandise buyer
- department manager
- sales clerk
- sales assistant
- sales display specialist
- retail marketing coordinator
- retail buyer
Professional Sales
This pathway includes careers related to developing, promoting, buying, and selling goods to the public and to businesses. Jobs include:
- account executive
- retail sales specialist
- broker
